Elijah Torres, known as “Mista Bless,” is blessed with expertise across many roles in the entertainment industry, focusing on music, sports, and philanthropy. The award-winning New York native has over 14 years of experience as a digital media consultant in brand development, lifestyle marketing, and artist management. He’s also done some prolific work around event planning and production, and boasts executive producer credits, having worked on projects for and with big names such as 50 Cent, Fila, Oscar De La Hoya, Maino, and many others.
Some of his notable accomplishments include brokering a successful sneaker collab between platinum hip hop artist Maino and the iconic legacy brand Fila. The limited edition shoe sold out in a matter of a few hours.
Torres had humble beginnings, and in fact, started out as an artist rapping with a Wu-Tang affiliate group The Maccabeez, and producing mixtapes with some of New York’s most notable rappers, such as Saigon and Dead Prez, before realizing he was adept at one of the most important skills in the industry: connecting the dots.
Throughout his career, he’s used those skills to craft some epic partnerships and brand deals, including pairing Olympian Samyr Laine with GNC, and Mob Wives star Karen Gravano with bookstore giant Barnes & Noble.
Currently, he serves as the president at Hip Hop My Way, a digital community that aims to platform new and emerging independent artists, as well as provide them with valuable resources and assistance in artist development.
Hip hop isn’t his only love, though. Torres enjoys boxing, and served as the executive producer of the sports section for rap legend 50 Cent’s popular This Is Fifty website. He is the executive producer of The Sweet Scientists, a boxing show on DAZN USA, which is a subscription combat sports streaming service. Guests who have appeared on his show include titled fighters such as Anthony Joshua, Terence Crawford, Canelo Alvarez, and Oscar De La Hoya.
Recognizing his blessings, Torres is big on giving back to the community he comes from, and dedicates a big portion of his time to philanthropic efforts. Each year since 2011, he’s donated over 900 name brand winter coats from Macy’s to those in need throughout Brooklyn. When his friend and collaborator DJ Pretty Lou developed cancer, Torres executive produced The Pretty Lou Benefit Concert at Irving Plaza, which was streamed live on TIDAL. The concert included performances by Fat Joe, Papoose & Remy Ma, Raekwon & Ghostface, The Lox, Bone Thugs, A-Boogie, Lil Dirk, Jim Jones, Maino and more. The proceeds — 100% of them — went to Columbia Presbyterian Hospital for Cancer Research, three years in a row. Torres received numerous nods for his charity work, including a New York State Citation from the New York Assembly in 2019, a citation award from Brooklyn Borough President Eric Adams in 2016, a Certificate of Merit from New York State Assemblyman Felix W. Ortiz in 2014, and President Obama’s Volunteer Service Award in 2013.
If you’re looking for someone to elevate your brand, craft creative and lucrative partnerships with industry heavyweights, or create digital content that hits, drop Mista Bless a line to see how he can bless you at firstname.lastname@example.org. Follow him on Instagram at @mistabless to see what he’s up to next.